The Djondo fellowship mission is simple: to encourage and support more African companies to go pan-African; to cross borders; and by so doing help accelerate regional integration. The aim was to develop a compelling digital experience for the Djondo Fellowship that leverages the reputation of its founder, Gervais Djondo -expressing itself as proudly African-for-Africa, and appealing to a youth-oriented but senior audience: Africa’s business leaders taking their business cross-border. The chosen look/feel was inspired entirely by African design heritage, and the customer-centric layouts and vibrant photography ensured a youth-friendly feel.
