Do Design. Why beauty is key to everything

Published by Do Book Co. So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty? Do Design will inspire you to: Improve your creative process Raise the quality and craft of your work Consider the experience as much as the product Adopt simplicity, utility and honesty as guiding principles We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? Reviews ‘We met a few years ago when you gave a mind-opening talk on a Hyper Island course on “Digital strategy”. I wanted to tell you that I really enjoyed your book Do Design: Why Beauty Is Key to Everything. I often think about it and it’s become a source of reference and inspiration for me in my work as well as in everyday life.’ Daniel Mair Board Member Design Sweden ‘Your book gave me both the inspiration and courage to write about beauty within the context of architecture.’ Alison Brooks — Alison Brooks Architects ‘A handbook for mindful making and conscientious consumption.’ CRAFTS Magazine ‘Alan Moore's book on beauty links the history of that which has been simply made, to that which has been extraordinarily made. The difference is that which is engineered, to what is crafted, to what is designed.’ John Maeda, Automattic

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