DOLLIES COOKIES – VISUAL IDENTITY & PACKAGING

Dollies Cookies is the first dessert brand to bring chunky NYC style cookies to the UK. Starting with their existing logo and Pantone Pink, I was briefed to develop a fun, memorable, packaging and visual identity with a slight luxury feel, that incorporated illustrations and metallic print. It needed to elevate the brand and create a distinct visual language that would create organic sharing on social media. The key visual, the cookie box, was the hero item that would then inform the style of the rest of the visual identity. The illustrated icons were personal to the brand: double interlinked hearts representing the sisters/owners, illustrated versions of their cookie flavours, ingredients, piping bags, etc. Once the box design was finalised, the style was carried across holographic stickers, greaseproof paper design, flavour sticker designs, greeting cards, shipping box and shipping tape. When the visual identity launched, the 27k followers organically shared the packaging on their stories and feed.