Under the umbrella of brand experience agency TBA, we worked in sync with Don Julio to develop a global strategic toolkit for the execution of its ‘Cantina La Primavera’ brand world. Consisting of a descriptive and meticulous ‘How To’ guide concerning colour palette, materials, styling and design, BLOOD created a bible for the brand’s look and feel – a visual touchstone to cement their vision and guidelines in the worldwide marketplace. All the necessary 2D templates were designed to ensure brand consistency for future activations – each living within a multi-tiered activation strategy targeting different market territories – and a visual language was communicated by detailing use of textures, planting and props.