Don Pagayo

Fun, tropical, and cheeky, Don Pagayo is a brand for those that love their feathered friends. Inspired by parrots and their diverse personality, it’s an online store that sells food and toys for parrots and exotic birds. don Gata was in charge of developing Don Pagayo’s brand identity, translating its attributes into visual assets. We conducted extensive research on parrots and exotic birds to develop the logo and a vibrant color palette used throughout digital and printed elements. After iterating and testing different styles, we landed on a parrot with smiling features and an inviting and bold presence.