This campaign has been commissioned in October 2015 by Global Justice, a non-profit organisation, to LCC advertising agency Area Se01, lead by Jo Hodges. The concept and the execution have been realized by Irene Calvo romero, Angela Cannavò, Martina Cavalot, Nadia Conti, Hans Heyer, Denis Maznev, Alejandro reinel. The aim of the campaign is
to raise awareness around the consequence that TTIP, (the Transatlantic Trade
and Investmen Partnership between europe and U.S.A.) will bring on different aspect of life, from food and cosmetics to health systems. The campaign want to transmit the idea that TTIP will affect the possibility to be fully informed and aware of what happens around us.