Impact
Within days, the video was featured on CBS This Morning, NBC, Rolling Stone, Fast Company, The Guardian and Forbes, contributing to more than 500 million earned impressions.
Influencers including Cara Delevingne, Leonardo DiCaprio, and Jay Z took to social media to express their support. Usher performed “Chains” for the first time to a sold-out audience at the TIDAL x 1020 Amplified by HTC concert, with proceeds benefitting groups that promote social impact and change.