Donald Russell

  • Alexander Powers
  • Conran Design Group

Donald Russell needed a new, more contemporary visual identity in order to attract new audiences, reinforce existing beliefs amongst customers and drive promotional sales. We designed their new colour palette, typography, imagery, tone of voice, films and information graphics and implemented the new brand across digital, print, packaging and event materials. We focused on traditional quality and expertise that reduces down to one word – excellence – something that is never out of date.