Doughnut Time UK Christmas Collection - Packaging, window decals, animated sticker gifs

I was commissioned by Doughnut Time UK (doughnuttime.co.uk, @doughnuttime_uk ) to illustrate/design colourful graphics for the release of their Christmas Collection. The launch included all 15 London shops, with my illustrations decorating their windows and gift boxes. For added fun, I created animated gif/stickers for Instastories - this was shared by Doughnut Time with their 104k followers to use during the Christmas season. These can be viewed by searching "doughnuttimeuk" in stickers for Instastories. The project created a fun buzz for the launch. Fans of the brand posting the boxes and windows on social media throughout the season.