Dove Bottle Redesign

The Dove bottle redesign enables users of the product to experience the difference of a cancerous lump and a normal one. Cancerous lumps are hard and immovable and this is demonstrated on the product using ergonomics to position the lump so when holding the bottle users feel the lump and are reminded to check themselves for lumps when in use. Cancerous lumps are easily treated when found at the earliest stage, this campaign looks to increase the takes of this happen and limit the advantaged cases of skin cancer.