Dove Invisible Dry - Keep your black clothes black.
To launch the new Dove Invisible Dry in Brazil an online campaign was created, which includes a viral video and interactive banners inspired by the classic atari games for the new deodorant.
The online video, called “Fuga” (Runaway) shows in a funny way the despair of a woman to run away from the rain and not get her hair wet. The concept was entirely based on the Bunkaru Japanese theatre-technique.
The campaign also includes banner games inspired by the classic atari games (Space Invaders, Pong, Frogger and Snake) being performed by Bunraku’s dolls manipulators.