WHAT
Hasbro saught more engagement from their employees in regards to their pension scheme. Our brief was to create a persona, 'Dr Enigma', who has been a consistent character throughout all of our communications.
WHY
To support our engaging website, 'The Lab', and all of our digital communications, we issued a desk drop for all employees, with a pop-out card detailing the access code.
RESULTS
We saw a huge uptake in logins with just under half the workforce accessing the site that day.
