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Dr. Martens - Flagship Store, Camden - United Kingdom

LOOKLOOK Photobooths are bringing GIFGIF to the masses in the brand new and ever so exciting Dr. Martens store, Camden.
They chose GIFGIF to feature as a permanent fixture along with a myriad of other cool activations that make this a flagship store with a difference.
The store boasts its very own gig venue with over 100 live shows and DJ sets planned in the coming year. There is even a fully stocked bar featuring Jack Daniels whisky and Brewdog beer to get people in the mood for some foot stomping in their new DMs.
If you ever wondered how these iconic shoes are made, a cutting edge 360 VR experience powered by Oculus will show you around the original Cobbs Lane Factory giving you a sneak-peak into the inner workings of the process. If this wasn’t enough there is is even a customisation bar to personalise your Dr. Martens! You can select the leather, colour, laces and accessories and make your Doc’s totally unique.
GIFGIF has been there capturing the hype and allowing people to share their experience across social media. Over 1,200 fully branded GIFs have been in the first few weeks and shared across Instagram, Facebook and Twitter with #drmartensstyle.
Get down there and check it out!

Project Tags

  • Social Media Marketing
  • Social Media Strategy
  • content creation
  • GIF
  • Event
  • Retail

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