DRAMBUIE LIQUEUR COMPANY
Drambuie has been a client since 2003. In that time, I've overseen and been directly involved in the design of two brand relaunches, brand identity and guidelines, product photography, point of sale, internal and consumer facing communications, events graphics, press and online advertising, two International websites and an online business portal. A selection of work follows:
BRAND GUIDELINES
BRAND STRATEGY DVD
URBAN SHOWCASE
Identity and collateral for a series of promotional club nights across the UK.
CONSUMER WEBSITE - DRAMBUIE.COM
Website for Drambuie.com This site introduces the viewer to the mysteries and heritage surrounding the brand, which was born out of a secret recipe belonging to Bonnie Prince Charlie. As well as a showcase for the advertising done throughout the years and a cocktail mixer, it is the International portal for all Drambuie sites across the world.
DRAMBUIE PURSUIT
Running for six years, The Drambuie Pursuit was a truly breath-taking action sports event with competitors racing from the Isle of Skye to Inverness, defining the very spirit of adventure and paying tribute to the epic journey undertaken by Bonnie Prince Charlie during the Jacobite uprising in 1745/46.
BRAND RELAUNCH
Brand Identity to support the new Drambuie bottle. To coincide with the relaunch, a new business website was designed and developed - an asset management system used by brand managers around the world. The site features - as well as a personnel database - brand guidelines, logos, images, artwork, video and presentations for download by the user.
DRAMBUIEBUSINESS.COM
Business and asset management portal
POINT OF SALE
Duty free dispalys and posters
NECK COLLAR BOOKLET
ROYAL LEGACY OF 1745
Art direction and design for premium brand extension