Dripp

Brand Identity At it’s roots, Dripp is a business built on a mission for well-being & sustainability. But they aren’t about that ‘hemp life’... They are realistic about plastic as a material of the future. Embracing it’s benefits and doing their very best to erase as many of it’s downfalls as possible. Their first product …A shower liner that cares. Because nobody else does. Non-toxic, fully recycled & biodegradable. Plasticly perfect. My Role Co-founders Luke Young & Megan Ceryanec hired me to give a voice to their startup. I worked with them to define the brand vision and tone for their business, MaterialsMatter, and its first product range, Dripp. I helped to provide them with the tools they would need to raise their first round by defining a creative strategy and direction for them to scale into. I created a mark and visual system that would present a refreshingly realistic and sustainable future, influenced by the natural systems Dripp products aim to live harmoniously amongst