Drone Racing League World Championship // Brand Package

Creating the blueprint for the worlds most exciting new sports/technology concept via design and motion. We saw DRL’s vision and have worked with them since the early days of their first YouTube season in 2016. It took under a year to introduce a new format to the world and they have since become labeled ’the sport of the future’. Currently they have multiple leagues airing globally across live events and esports. Their most recent NBC premiere had 6 million viewers. The creative work undertaken often had no existing frame of reference for many of the concepts, which meant reserving judgement and following instincts. At each stage it has required a close collaboration with the core team to envision concepts that don’t exist yet. The design systems created have now forged the blueprint for the sport of drone racing across the globe.