DUCFS (Durham University Charity Fashion Show) is the UK's largest student-led charity fundraising campaign - in 2020 alone, the campaign raised a record-breaking £171,000 for Stop the Traffik and Fashion Revolution.
DUCFS 2021 Creative Vision is centred around exploring the power of technology and human connection, aiming to provide a platform for reflection on our use of technology in this digital age, encouraging people to reset their connection with our digital and physical communities.
As Vice President Creative, I am charge of the creative, fashion and marketing teams, as well as developing and ensuring the creative vision is implemented in every aspect of DUCFS, the largest and most profitable student-led charity fundraiser. This involves the creative and logistical coordination of photoshoots, videography, marketing materials and show production.
DUCFS 2021 - THEME RELEASE was the 2021 Campaign launch video which aimed to outline the creative vision: the power of technology and human connection.
Director - Soo Hahn
Director of Photography - Victor Spence
Assistant Camera - Luke Taylor
Editor - Victor Spence
Producer - Soo Hahn, Victor Spence, DUCFS
Graphics - Laszlo Karsai, Lovisa Briem
Stylist - Georgia Taylor
Make Up - Adrianna Wilson, Yong-Chin Marika Breslin, Jacky Lindsay
Featuring - Jago Phuchanaraksakul, Jesse Bakare, Thomas Hancock, Alex Banwell, Harry Dew, Terence Ho, Isaac Cruise, Joey Yip, Annabel Jairaj, Chelsea Knott, Daisy Shepard Cross, Charlotte Frazer
Designers featured - Molly-Mae Huntington, Wood Gascoyne, Vee Hayward, JLDN Store, Yunqi, Bin Quan, Curtis Nash, Bailey Hutchinson
Special thanks to - Jeremy Coleman, Rose Harman, Hermione Middle, Emily Kirkby
DUCFS 2021 - CHARITY REVEAL Video was the campaign video announcing DUCFS 2021's technological partnership with arts charity CREATE and tech for good agency 3 SIDED CUBE. The video highlighted a young carer who is unable to pursue is creative passion because of his daily responsibilities. Through the partnership with CREATE and 3 SIDED CUBE, the young carer is able to access the creative community that CREATE offers, emphasising the impact that the partnership will have in furthering CREATE's reach and mission.
Director: Soo Hahn, Rose Harman
Director of Photography: Victor Spence
Editor: Victor Spence
Producer: DUCFS / CREATE / 3 SIDED CUBE Team
Visual Effects: Soo Hahn
Music: Young carers participating in Create's inspire:arts workshop
Actor: Odi Oladuji
Footage and resources provided by Create.
