Duck Tape In A New Market
I wanted to see what Duck Tape might look like if it was marketed for a different target audience. The two target audiences I chose were the Adventure Scouts and The Home Kitchen market. I felt like these were noticeable different from the current DIY market.
We start with my approach to The Home Kitchen market. Complete with a Survival Guide to the kitchen using my own illustrations for the visuals.
Moving on to my other approach, we have the Adventure Scouts market. Renamed Hex Tape as this new tape has a hex camouflage pattern printed onto it. This time, I felt a deck of cards would be more playful and better suited for the younger audience.
