Durga Puja | Livguard

Challenge: Due to the Covid, festive celebrations came to a halt. Brand wanted to figure out a smart way of celebrating the spirit of good over evil with their business partners. Insight: People were interacting with content online as the time spent on mobile was increasing due to the pandemic Idea: We conceptualized a virtual 360-degree pandal of Durga Maa where users can perform rituals like ringing the bell, offering flowers to the deity, and also share Durga Puja e-cards with their loved ones. Mediums used in this campaign - social channels, WhatsApp push, In-App push, and Emailers. Results: Ring Bells: 969 Clicks Sprinkle Flowers: 1233 Clicks Share Greetings: 257 Shares Avg. Engagement Time: 40 sec