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Saskia Pouwels will need to approve that you worked on “DUTCH DESIGN AWARDS” before we add you as a collaborator.


We celebrated the 3 main categories of the Dutch Design Awards 2011. With a series of teasers and live performances in the typical Dutch Landscape, distributed through social / cross media.

The performances were live-streamed, filmed and photographed. Every category we released, announced the next category like a chain reaction. This continued towards the awardshow itself, which took place during the Dutch Design Week in Eindhoven.

As a final announcement, we released a limited edition pocketbook with photo’s & texts about design, the performances and the Dutch Design Awards. The book was left in unexpected places across the Netherlands. Clues for finding the books were published by social media, such as Facebook, Twitter and U-Stream.

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