I created a brand that creates awareness about dyslexia. It will been a brand that shows non-dyslexics the struggles that a dyslexic faces on a regular basis. The overall brief was based on the word ‘movement’ and I chose to communicate the movement of typography. Thinking about brand values I created the tagline ‘Supportive & Responsive’. This is reassuring the audience. The posters can be used individually or as a collective, with the logo in the bottom left, the audience will be able to recognise the brand