Dyson's Big Chill

  • Alex Bright

Audience were tasked with designing a stand-out experiential activation that promoted the new Dyson Cool. The activity had two main objectives; to enable the partner PR agency to generate press/social content and to drive consumer engagement. The Big Chill was installed in a high footfall location in the summer months, consumers were invited to cool down in the installation on one of the hottest days of the year. The activation, in partnership with Currys PcWorld drove footfall to a nearby retailer and online. A competition incorporated a data capture mechanic which saw great levels of engagement.