Lavolio products have enticing photography and are presented with a simplicity that is attractive yet functional, showcasing Lavolio’s confectionery in a way that aligns with the brand’s identity. The website is very visual and displays these products in a stylish way whilst also capturing the team’s passion for hand-made, bespoke confectionery. A carousel of images was incorporated into the Home Page so that users would be welcomed to the website by being given a taster of what Lavolio offer. Our CRO strategy implementation resulted in an improved, smooth user journey that balanced engaging design with strong functionality, providing website visitors with the best experience of the Lavolio brand.