E-mercity proposes a journey throughout the city's old and abandoned places, thanks to an app in augmented reality. Each week, a new place is revealed with a hint to find thanks to the app. At the end of the 4 weeks, the player who managed to find all the answers has the chance to know the last secret place, where a final party will close the event, and maybe win an access to the concert.
A double communication is led, in order to communicate around the app and the places it highlights, but also around the final event.
E-mercity project intends to be innovative, it explores the mysteries of the city, arouses curiosity, leads to discovery, sensitize to history, to culture, and proposes a new vision and approach of abandoned and forgotten places.