East African Playgrounds - Recruitment presentation

BACKGROUND East African Playgrounds is a not-for-profit charity supporting the development of play in East Africa and beyond. Their lifeblood is their ability to recruit young people for their work /play expeditions. For their recrutiment presentations, they had been using the same slide deck for five years, and were struggling to differentiate themselves from other players in the space - despite being one of the only not-for-profit organisations offering these kind of adventures. SOLUTION We worked together to redefine their value proposition and develop a new narrative to bolster their USP. Then designed a completely restructured deck, changing the focus to the time they would spend working and their sense of achievement, the absence of middlemen, the people directly benefitting - and a sense of loss if they didn't. Results: With the presentation being given by different members of the team, the success rate gap between the strongest and weakest presenters narrowed dramatically • 25% more participants signed up overall • 18% increase in conversion rate