East London Voice Clinic

I wanted to see how we could visualise something thats generally invisible- sound waves in motion, in particular vocal sound vibrations moving seamlessly through the throat- thanks to a vocal massage from ELVC. After many experiments and iterations, we then moved onto more fluid expressions of this movement, and landed by chance on a motif that also resembled the flowing the river thames moving east. With the new logo mark in place we then combined it with the ever versatile font Nohemi, and then set about creating a colour palette that would perfectly match ELVC's ethos, brining all elements of the brand together. You can see more on Behance below, and also check out East London Voice Clinic here: https://www.eastlondonvoiceclinic.com/