Easter So Me

Another Tally Weijl project with a forward thinking, positive message. The concept was based on some extremely patriarchal video guidelines for women in the 1940’s/50’s - the idea for this campaign was to subvert some of these ‘guidelines’ and reinforce the message that a woman can be whatever she chooses to be. In all you will see five 5 hero videos. These were achieved keeping two sets running at all times. Also, look out for our creative behind-the-scenes - it's all about women empowerment and freedom. As production manager, I hired the crew and location. I also organized the catering and equipment. Furthermore, I worked as a production assistant on the day, making sure that the stills and video set were staying on time and that all departments were running smoothly.