Easy Times Sugar - HTB Diffusion Range

Is an exploration of the nature of the events the rave memorabilia advertises and invites, juxtaposed with the prim and proper ideals of those most likely not in attendance. Dealving into the dancing, the drugs and the androgyny. “Easy Times Sugar” is so titled as an antonym for the initial collection. The applied to market range stems from the teens who attended the events, what they did there as well as the societal expectations for the ‘misguided youth’ of ravers. Recreating more subtlle childlike qualities whilst introducing a matronly ‘well-behaved’ element through print and garment silhouette taking influence from designer Ashley Williams.