Easym Character Creation

Aimed at a younger market, the key message for this brand was Mortgages. Simple. These characters were introduced as the brand ambassadors to remove the layers of formality you’d usually expect from a mortgage company and making the process exciting rather than scary. I was hired to create a set of illustrations based on a 1930s style. The friendly house is the main member, but supported by other moving home items such as boxes and ladders, but also the friendly mortgage wizard and villainous mortgage devil.