Brief
EAT provide great food-to-go with a rare attention to detail and curiosity that’s unique in their sector.
But their identity and customer experience wasn’t reflecting what goes on behind the scenes.
Solution
We created an identity and experience that’s inspired by the “handcrafted” care and attention they put in to their food.
We crafted our own layout and typography system and wrote some wonderful, understated copy to harmonise with the visual identity.
Impact
Customers are connecting with our handcrafted attitude towards every touchpoint. And the business figures are far beyond our wildest dreams...
• Sales increase in new stores by av. 25%
• Highest sales increase 40%
• Color-coded packaging makes shopping easier
• Digital signage makes menus flexible
• New shopfronts increase standout