EatSleepSki Logo Design

Looking luxurious was above all else, a fundamental part of their identity, with the focus on attracting a high-end market. Deep green and royal gold colours were created, synonymous with luxury and complementing each other perfectly, with winter themes and an elegant type to bring everything together. A classy Serif type modified to include a slope-like flick, representing the landscapes one might find when at a skiing destination. Their mark seamlessly incorporates both winter and skiing themes, with the general basis of the design in the shape of vintage-styled skis intertwining to create a snowflake.