eBay - Details make us tick

  • Rafi Stone

Counterfeit luxury watches were becoming more common and more difficult to discern. Consequently, more people in the market were cautious about buying second-hand luxury watches online. eBay asked us to remind watch enthusiasts about their Authenticity Guarantee promise. So we told a story about one of eBay's most experienced watch authenticators whose infatuation with watches guarantees no fake gets past him.