Echo View branding
Echo View is an exciting tech start-up working in the construction sector, specialising in non-destructive testing of foundation columns. They are the first in their industry to have fully automated cloud-based data storage, processing and report generation. I was involved across the breadth of the project from initial branding and website design to client user interface design and technical report layouts.
The logo consists of a contrasting weight word mark and an overlapping circle graphic. The idea behind the circles came from the structure of a column.
The column structure circles can be used as additional background graphics or points of interest in other collateral. Eventually this will be used as part of an animation series explaining how Echo View works.
Potral design
