As Creative Director at that time, I was tasked with producing marketing collateral that would help bring in customers, sell the trips and humanise the people who were running the various tourist attractions.
I decided to make a series of films focussing on the humanity and passions of the people who run the expedition. Seeking to humanise and create a relationship with audiences and the guides, hopefully encouraging them to purchase expeditions.
We received great feedback from both potential customers and companies, with many examples of how the films directly turned the interest into a transaction. This work has made the charity a considerable amount of capital from our work, so mission achieved!