ECT Coffee

ECT Coffee [LIMITED EDITION] is a result of the collaboration between European Coffee Trip, an online magazine about speciality coffee in Europe, and Dattera Coffee, a coffee farm in Brazil. Their idea for this project was not only to give you an opportunity to enjoy the taste of rare coffee, but also to tell you through a documentary film the process of its production from seed to cup. As the final unifying element they needed a creative package that would highlight the uniqueness of Daterra`s blend, direct to the film and become an object that could be kept as a souvenir. I designed this package at Artbureau, an award-winning design studio based in Prague. The main goal was to create an unconventional package that would be something more than just a regular box and would help to take coffee drinking ritual to the next level. With this in mind, I developed a concept of the package that can be turned into a design object, become an interesting element of any interior and of course a reminder of an amazing coffee experience. The design solution is the packaging that resembles a framed print. The concept was inspired by the fact that coffee blending is often seen as an art form by coffee lovers. The abstract motif on the lid aims to reflect the coffee tasting notes of the Aramosa Pulped Raisin, a varietal chosen by European Coffee Trip from the Daterra Masterpiece collection known for unusual and unique blends. The base of the box, devoid of any graphics, complements the composition and allows minimal shapes and flavorful colors to be the focal point. In addition, the packaging provides for changing of the motif in accordance with coffee varietals of future editions. Creative Direction and Logo Redesign: Jakub Wdowka ( Artbureau ) Concept and Design: Kateryna Zabusova Manager: Tomáš Smrčka ( Artbureau ) Packaging Manufacture: Studio Činčera Client: European Coffee Trip