In July 2015 Ed Sheeran performed 3 sold-out shows at Wembley. It was a massive feat and testiment to how popular Ed has become and the incredible way he inspires his very loyal fans. Many artists have documented their own timelines and roads to success, but as the fans are such an important part of Ed’s story, we thought it should be them that are given the opportunity to tell that story this time.
To document Ed’s ‘Road to Wembley’ we worked alongside the guys at Warner Music and teamed up with Twitter to collate the very best tweets about Ed from over the years, and then produced an interactive Tweet Universe for fans to explore.
This was complimented with an Ed Wall featuring a fantastic collection of the fan’s favourite memories and photos of Ed, shared on Twitter, Facebook and Instagram using the hashtag #EdAtWembley.
Furthermore, we also took over Wembley’s huge external screens and produced Tweet Universe content that was viewed by thousands of fans as they travelled along Wembley Way to the gig each day.