Edinburgh Art Festival

Founded in 2014, Edinburgh Art Festival is the UK's largest even of its kind, bringing together the capital's leading galleries, museums and artist-run spaces in a city-wide celebration of the very best in visual art.

Our brand identity captures the essence of the festival - it becomes 'greater than the sum of its parts' by uniting all the existing arts spaces within the city.
In August Edinburgh's population doubles, and the world's leading festival city is saturated with adverts and posters all fighting for audience attention. Our clean, elegant approach provides respite from this visual chaos.
"As the name might suggest, Tangent looks at all the angles. They have a talented, dedicated, committed and interested team who explore briefs with a fine tooth comb. From the get-go, the way they approach projects and planning means that as a client you always feel well looked after. You can always approach them for advice and no project is too small or too large."
Edinburgh Art Festival

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Visual Identity & Art Direction
IR