Edinburgh TV Festival

The Festival itself had always been a triumph, but the team were wasting time and causing confusion by completely redesigning their brand identity year-on-year. That’s where we came in. OBJECTIVES: - Create an ownable, stand-out brand identity that can be refreshed year-on-year - Increase ticket sales from website SOLUTION: - Created a unique and striking visual identity based on the concept of motion and widescreen 16:9 screen ratio - Created a modular system for the website, allowing internal teams to quickly add and update content RESULTS: - Sold 90% of their Early Bird tickets in 4 days, rather than the usual 6 weeks - Delegate revenue increased 15% YOY - Reduced number of phone calls requesting clarification on ticket rates due to clarity on site - Increased press coverage