Editorial fashion illustration: TSUM x Alena Lavdovskaya
"Fashion-morte" editorials for TSUM magazine. TSUM is a Central Universal Department Store - one of the most renowned high end department stores in Moscow. An object photography with an illustration intergated. The concept lies in exceeding the scope of traditional photography. This can be viewed as a fashion still life with a touch of art. All the illustrations are live-drawn from a model posing with the accessories that will be further used to arrange the layout.
Idea, illustration, styling and production by Alena Lavdovskaya.