EEZEE App

Tech start-up, EEZEE, wanted to define themselves as the go to platform for those seeking help in their home. Aiming to build the largest database of tradespeople in the UK, their powerful algorithm can match jobs with professionals in a matter of seconds. Doing the hard work for those that want an easy life. With the message "Hard work done for you" at it's core EEZEE champions the lazy approach whilst respecting "Good old fashioned hard work". I created a brand identity that juxtaposes traditional detailed craftsmanship with bold, simplistic consumer design. Carefully crafted, British typefaces nod to local adverts of yesteryear and hand painted sign-age that adorned vans and workshops. Whilst modern nuances, such as a bold custom logotype, modernise the approach, positioning EEZEE as the brand that's leading the trade industry into the future.