brief // COVID-19 and Brexit have hit the trade and exhibition industry hard and EF-GSM, a leading exhibition transportation and handling contractor wanted an “out the box” explainer video that was different from their competitors, to make them stand out, and portray their qualities that make them different from their competitors.
approach // We use cut-out images in the animation was to create a contrasting visual style to their competitors. The video also uses real-world textures, this is to create an authentic and tactile experience. EF-GSM wanted to be viewed as approachable and intimate, with the animation style purposely creating a warm and friendly atmosphere.
outcome // We produced a short explainer video to be used on their website and social media channels. Showing EF-GSM as an approachable and intimate business, that provides a personable and friendly service to each one of their clients.
