El Corazón

For this project I wanted to bring to life two misunderstood products, as there is such a vibrant and exciting history behind Mezcal, I felt as if it was my duty to pay respect to the birthplace of Mezcal through my color palette and my design approach whilst keeping in mind a Modern consumer. This was my idea behind my minimalist approach in my design. I was also fascinated with the healing capabilities of CBD ! And I felt this was a point to show through my design. I see my work as almost a heart to heart from consumer to maker this was my intention for El Corazón (The heart).