Modernizing the classics of our kitchen.
El Dicharachero is a brand of quality Spanish products with character, designed for the demanding Foodie, who wants to enjoy and share the best without complexes, giving free rein to joy.
The project was born from the purpose of modernising the classics of our cuisine, changing perceptions, making didactic Spanish products and giving everyone a new way of expressing themselves. For this, a new product concept was defined. A new type of service that is offering a brand experience with its verbal and visual identity as well as its packaging.
A young and carefree product needs to be accompanied by a brand with a sense of humor, spontaneous and social. That's why the brand is named "El Dicharachero" (the lively one).
From the outskirts, El Dicharachero talks about quality in a simple and unpretentious way. Inviting, with much Spanish character, to try new things, to play and then share the result with friends and family.
The result is a versatile visual identity that speaks for its own by creating a direct experience with its consumer and its community.
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Client: The Mood Project
Art Direction, Graphic Design, Illustration & Packaging Design: Creative Affairs