Proposal for the redesign of the corporate identity of El Rosal: a handmade cookies’ brand, which are done by disabled people. One of the main problems perceived inside the brand, was the way in which the products are sold: cookies made by disabled people, giving a charitable and punctual character to the brand.
For this reason, we seek to present the brand from the opposite point of view, through the idea of pride. We seek to present a robust, inspiring and attractive brand. In the logo, this idea is represented with condensed and bold letters, although having a manual touch on the “S” letter, repeated yet veering.
