Client: Eldorada Amica Chips
Agency: M&C Saatchi Milan
The flavor of homemade potato: golden, thick and crispy, as in the best tradition of home cooking. Eldorada is the top product of Amica Chips, and to enhance it, the request of the client was to rethink the brand and packaging, to make them “disruptive” than the competitors. So, Eldorada Premium Quality is born. Here we show the process behind the project, that, unfortunately, wasn’t the selected one.