Elegance Refined: Garbarini’s Luxe Digital Transformation
Garbarini, a long-standing fashion boutique known for its curated selection of designer women's apparel and shoes, sought a website redesign that would reflect its luxurious brand while enhancing the user experience. I was tasked with creating a modern and elegant digital presence that aligns with the store's prestigious reputation.
Brief
The challenge was to develop a website that effectively communicated the duality of Garbarini’s brand—contemporary yet timeless, luxurious yet accessible. The design needed to cater to a diverse clientele while highlighting the store's unique collection of high-end fashion labels.
Solution
To achieve this, a minimalist design was employed, utilizing a black-and-white color scheme with chartreuse as an accent color, ensuring the focus remained on the clothing. The designer list, once a simple collection of names, was transformed into an intuitive, alphabetized directory with enhanced navigation, including a favorites category for quick access to preferred designers.
Additionally, distinct sections for new collections and general shopping were created to spotlight the latest arrivals. The search functionality was optimized for speed and user convenience, featuring dynamic suggestions and popular search terms.
Featured Detail
One standout feature is the CTA section, where users can quickly refine their shopping experience through interactive drop-down menus. This allows them to effortlessly find items across all collections with the prompt, “I’m looking for ‘everything’ in ‘all collections,’” followed by a clear call-to-action button, “Start Shopping.”