Elevating Karen Millens Brand Presence

This was a live brief in collaboration with Karen Millen, where I worked in a small group of 3; we aimed to generate bi-monthly moments of buzz, enhancing brand awareness and consumer engagement. The brief allowed for creative freedom and innovation, with a focus on campaigns resonating with Karen Millen’s diverse customer profiles: the power woman, the young professional, and the housewife. The project culminated in six innovative moments of buzz, ranging from an immersive experiences to guerrilla marketing stunts and a Christmas advert. Each campaign aimed to romanticise everyday life, aligning with Karen Millen’s brand values and consumer needs. Our interim presentation, showcasing three of our planned six moments, received overwhelmingly positive feedback from Karen Millen. This endorsement allowed us to fully develop and expand on the ideas, setting the stage for a comprehensive annual marketing strategy. The final pitch was delivered to a full boardroom at Karen Millen’s office in London, providing invaluable experience in pitching to clients and strengthening my public speaking skills.