ELLE Italia

  • Joanna Gniady

Illustrations for Prima Persona column published monthly for more than four years in the Italian edition of one of the most popular female magazines in the world - ELLE. I had a big pleasure to collaborate with ELLE Italia on a regular basis, month by month for more than four years, creating illustrations for a column called Prima Persona. The texts concerned various life issues, from psychological to sociological or lifestyle subjects. My pictures opened the articles, giving an overall impression what they are about. They had to convey the main idea at once, be simple and metaphorical as well. It was not an easy task, much more difficult than creating an elaborated illustration that tells a story. Also the colour palette was limited - I could use only red, yellow, green, blue, black and white. It was a big lesson of illustrating and thinking skills. I learned a lot and had lots of fun working on that long time project. Many thanks to the AD Florian Ribisch!