Elle McPherson

When Elle Macpherson, a pioneer for women in business, approached us to partner with her on the design of the website for her latest lingerie venture, how could we resist? Well, to put it frank, we couldn’t. The beautifully simple new range was fresh, young and quintessentially Aussie – the website needed to reflect this, using just the right amount of whitespace, allowing the incredible campaign imagery to star centre stage. Working with Elle was a dream and we couldn’t be more proud of the end the result.

We selected Smack Bang to create the design for our website www.ellemacphersonbody.com as on meeting their team we felt they understood our objective of creating a lingerie brand that is modern, strong and effortlessly cool. We were looking for a fresh new approach to launch our brand Elle Macpherson Body. The team’s approach to designing a lingerie website was in line with our brands aesthetic, clean lines, modern with a sexy-sporty influence. As we worked with our developers and needed to make design changes, Smack Bang kept this process simple and reasonable and were open minded in their approach to the complexities of showcasing lingerie category. As a result of this project, we engaged Smack Bang in further work for our Kayser brand and whilst this project has not come to market yet, they were a joy to work with and yet again bought a youthful modern approach to this heritage brand.
ANDREA SYME, GENERAL MANAGER - ELLE MACPHERSON	

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Skills

Web Design