For the global launch of Italian heritage sportswear brand Ellesse’s AW19 collection, we designed and delivered its AW19 Product Showcase. BLOOD orchestrated a 48-hour takeover of Ellesse UK’s HQ at Pentland in North London, during which the space was fully transformed to host an engaging, immersive brand experience for all staff and partners. This encompassed not only the season's visual identity for both print and digital, but also the retail space concept and choreographed catwalk show.